Design - Product Three

Product:
International Business
Using the Thinking Planning Implement / Executing Philosophy (TPI/E™)

Game Code:

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On this screen, you select the 5 features that will comprise your third product and select the Export into countries. Effectively you are in the Innovative phase of the Product Life Cycle. In Years 2 through 4, you will be able to change those Export into countries and depending upon your Professors configuration may be able to change the product features. Note: if no changes are made during a year the decisions will default to the previous Year's decisions. Begin designing your third product by selecting up to 5 features from the Feature Table shown below. The Feature Table elements represent the values that are utilized to determine the Value Proposition of a Feature in each country/market and thus the value of the product in that country/market. In addition to the Value Proposition of a Feature a cost and suggested retail price for the domestic market is shown. The value of a feature in a market/country can be an integer from 0 to 7 with 0 being the lowest value (i.e. effectively no value in that country or market) and 7 being the highest (i.e. very important to the country/market). If you select more than 5 features only the first 5 will be incorporated into the product. To determine a features Value Proposition (VP) refer to the table shown below. It shows a VP (0-7) for each of the five country/markets. As stated, zero is the lowest value whereas a 7 represents the highest possible value. As you design your product take note of the value proposition in each country/market and the associated cost and suggested retail. Once you have selected your features, perform a needs analysis, and then adjust the product features as you deem necessary.

After updating your third products design, review the created 'Product' in the second table. This reflects the total cost, recommended suggested retail and the associated VP in the country/markets. You can redesign the product anytime during Year 1 and depending upon the simulation’s configuration may also revise the product in subsequent years. It is important to verify whether your game has been configured with this design constraint.

The second major decision on this screen is determining the countries to export into. Remember you can only designate domestic and FDI countries on product screen one. On this screen you can select up to two export countries for product three. - All four products are sold in the Domestic and FDI countries, whereas only those products designated as export are sold into the associated countries. Depending upon the number of “common” countries you may not be able to designate two countries to Export products into. The revenue from Exporting is automatically kept in country and is subject to the repatriation rates. Excess inventory will be discarded unless investments in Inventory storage facilities has been made (Finance screen) in that country. If your simulation contains multiple markets in the same country, you only will have the option to designate the selling mode in the first occurrence of that country and this may limit the number of export countries. For example, if you select domestic for that country then all occurrences of that country will also be domestic.

Once these decisions have been entered update (click the Update Product Button). *Have tooltips