International Business Simulation

Managing The Future

Using the Thinking Planning Implement / Executing Philosophy (TPI/E™)

Faculty Information

The purpose of the simulation is to provide your students with a hands-on experience of the topics being discussed in a typical international business and business strategy class using experiential learning technologies. The simulation reinforces the aspects of international business and strategic management. Functional operations include product design, marketing, human resources, and finance. The 4P's, internal operations, HR, cash flow, Investment decisions, product design, market value proposition, effectiveness of different advertising mechanisms, short term strategic planning, competitive analysis and several other concepts all emulated in an easy-to-use intuitive system. Global parameters such as currency exchange, purchasing power parity, the impact of culture, tariffs, sales quotas, repatriation of funds and others are embedded in the simulation. As a manager in a multinational corporation, your students will take responsibility for a department and proceed to make the appropriate decisions to ensure corporate success. The simulation also emphasizes teamwork and responsibility which leads to accountability and the development of a leadership persona.

Bringing decades of simulation modelling, firsthand experiences in international business and managing corporations plus over 20 years of academic practice SIMU-EX has created an excellent supplement to your course that will provide students with an experiential learning experience, using gamification, to reinforce your course content.

To facilitate the adoption of the simulation into your class, the following videos familiarize you with the software and provide insight into succeeding with the simulation. You as Faculty can use the videos to understand the yearly process of the simulation as well as how to customize the simulation attributes to create a vertical industry.

Thank you in advance for your consideration.

Aristotle T. Lekacos


Faculty Information

Why Consider International Business/Strategy- The Game

This is your opportunity to provide your students with the experience and thrill of managing a large international business without the risks. It’s all about due diligence, decisions, teamwork, and actionable knowledge. You students reinforce what they are learning by doing and acting upon their experiences. You students will face challenges, in International Business/Business Strategy - The Game, how will they respond?

Provide your students with:

  • an immersive hands-on experience
  • the opportunity to practice what they have learned
  • a product design experience and appreciation of the importance of the Value Proposition
  • an opportunity to perform market analyses and experience the impact of their choices
  • analyzing a variety of advertising mediums to create an advertising campaign
  • experience managing cash flow and understanding the difference between equity and debt
  • the insight into the real-world difficulties of projecting sales and the impact of excess inventory
  • difficulties of managing a multi-national corporation with a variety of global driving factors
  • experience in team dynamics and team work
  • a “sandbox” to test their strategies and compete with other student teams
  • an opportunity to become better managers by doing and experiencing the thrill of managing
  • a hands-on opportunity to practice ‘responsibility’ and experience being held accountable
  • a confidence building experiential learning tool that supports your teaching

Your students should consider this a hands-on experience in managing a multi-national corporation. At the end of the simulation your students will have experience with:

  • Understanding the process of managing a business
  • The importance of the 4P's in product marketing
  • Determining a products Value Proposition and the concept of ‘EVAC’ (Effort, Value, Acceptance & Cost) in product design
  • The forces that can cause business expansion to fail
  • The driving factors in the decision-making process of a global corporation
  • Country specific constraints (Tariffs, Quotas, Repatriation, Country Risk)
  • Country differences (Inflation, Exchange rates, PPP, Culture, Tax)
  • Identifying the market niche of a product or service
  • Describing the components of a marketing plan and be able to prepare one
  • The importance of HR management
  • Projecting unit sales and revenue
  • Developing a pricing strategy for a product
  • Understanding the ‘Knowledge Chain’ culminating in Actionable Knowledge
  • Managing cash, debt and equity
  • Employ the process of Monitoring measures & metrics and when necessary, Managing adjustments
  • and much more …
Why consider International Business/Strategy The Game
Student Process (Functional Areas)

Student Yearly Decision Checklist

Faculty User Guide

Modifying the Global Economic Parameters

Vertical Industries
Game Customization and Creating a Vertical Industry  
Account Creation Process