Entrepreneurship Simulation

Managing The Future

Using the Thinking Planning Implement / Executing Philosophy (TPI/E™)

Faculty Information

The purpose of the simulation is to provide your students with a hands-on experience of the topics being discussed in a typical business class through experiential learning technologies. The simulation reinforces the 4P's, Internal Operations, HR, Cash Flow, Investment decisions, product design, market value proposition, effectiveness of different advertising mechanisms, short term strategic planning, competitive analysis and a number of other concepts all emulated in an easy to use intuitive system. The simulation emphasizes responsibility which leads to accountability and a leadership persona.

Bringing decades of simulation modelling, firsthand experiences in entrepreneurial ventures and managing businesses plus over 20 years of academic practice SIMU-EX has created an excellent supplement to your course that will provide students with an experiential learning experience, using gamification, to reinforce your course content. Clickto see why you should consider integrating into your class.

To facilitate the adoption of the simulation into your class, the following videos familiarize you with the software, grading schema and provide insight into succeeding with the simulation. You as Faculty can use the videos to understand the quarterly process of the simulation as well as how to customize the simulation attributes, if desired, to create a vertical industry.

Thank you in advance for your consideration.

Aristotle T. Lekacos


Faculty Information

Why Consider Introduction to Business - The Game

Provide your students with:

  • an immersive hands-on experience
  • the opportunity to practice what they have learned
  • a product design experience and appreciation of the importance of the Value Proposition
  • an opportunity to perform market analyses and experience the impact of their choices
  • analyzing a variety of advertising approaches to create an advertising campaign
  • experience in managing cash flow and understanding sources of funds
  • the insight into the real-world difficulties of projecting sales and the impact of excess inventory
  • an experience in the dilution of ownership when selling shares in their privately held corporation
  • a “sandbox” to test their strategies and compete with other students
  • an opportunity to become better managers by doing and experiencing the thrill of managing
  • a hands-on opportunity to practice ‘responsibility’ and experience being accountable
  • a confidence building experiential learning tool that supports your teaching

Your students should consider this a hands-on experience in starting a business.  At the end of the simulation your students will have some experience with:

  • Understanding the process of starting a business
  • The importance of the 4P's in product marketing
  • Determining a products Value Proposition and the usage of ‘EVAC’ (Effort, Value, Acceptance & Cost)
  • The forces that can cause a business failure
  • The differences between Entrepreneurship, creativity, and innovation
  • An experiential approach to preparing a business plan
  • Identifying the market niche of a product or service
  • Describing the components of a marketing plan and be able to prepare one
  • Projecting unit sales and revenue
  • Developing a pricing strategy for a product
  • Understanding the ‘Knowledge Chain’ culminating in Actionable Knowledge
  • Creating and managing a Projected Cash Flow spreadsheet
  • Managing debt and equity capital
  • Employing the Monitoring of measures & metrics and when necessary, Manage (the actions)

Why consider Introduction to Business - The Game

Student Process (4-Functional Areas)

Benefits of incorporating the Simulation into your class

Faculty Process for each Quarter
In-class PowerPoint Lecture you can use to introduce the student to the simulation process.
Concierge service: SIMU-EX provides an overview of the simulation to a class via Zoom. This presentation utilizes the PowerPoint slides above.
In-class PowerPoint Template you use, typically after the 1st quarter has been processed, to review the simulation quarterly results and reinforce the simulation process.

Quarterly Login Dates
Part of your Grading Schema

Procedure to email underperforming students

You can also use Microsoft's Mail Merge

Game Customization and Creating a Vertical Industry  
Account Creation Process