Student Instructional Material

The purpose of the simulation (international business/business strategy) is to provide you, the student, with a hands-on experience of the topics being discussed in your business class through experiential learning technologies. The simulation reinforces the aspects of international business and strategic management. Functional operations include product design, marketing, human resources and finance. The 4P's, Internal Operations, HR, Cash Flow, Investment decisions, product design, market value proposition, effectiveness of different advertising mechanisms, short term strategic planning, competitive analysis and a number of other concepts all emulated in an easy to use intuitive system. Global parameters such as currency exchange, purchasing power parity, the impact of culture, tariffs, sales quotas, repatriation of funds and others are also embedded in the simulation. As a manager in a multinational corporation, it will be your responsibility to make the appropriate decisions to ensure corporate success. Discover if you are bold and aggressive or steady and deliberate.

This is your chance to experience the thrill of of managing a large international business without the risks. Think it’s easy, think again. Its all about decisions and actionable knowledge. You learn by doing and acting upon your experiences. By choosing one decision instead another your business may be dramatically impacted. You will face challenges, in international business/business strategy - The Game, how will you respond? The decisions yours and your teams!
To facilitate the learning curve, the following training videos familiarize you with the simulation and provide insight into succeeding with it. You can use the videos to understand the yearly decision process of the simulation as well as how to make the best functional decisions for each year.

To become confortable with the user interface, please review the videos in the sequence shown:

1. The Simulation Procedure
2. Product Design
3. Ad Campaign Design
4. Yearly Decision Checklist
5. Economic Parameters
6. Team Dynamics and Org. Structure
7. Repeat The Simulation Procedure

Your primary objective in the simulation is to be 'successful' by maximizing Cash, your Share Price, Revenues and Market Share while minimizing excess Inventory costs. Good luck with your new management position and enjoy managing.