International Business - The Game
Managing The Future
Using the Thinking Planning Implement / Executing Philosophy (TPI/E™)
This simulation is intended to supplement your International Business course by providing the student with a hands-on experience of some of the complexities associated with a multi-national corporation. Even though the interface is straightforward and easy to use, the simulation illustrates the salient points in product design, a products value proposition, selection of a viable marketing campaign, elements of a pricing strategy, investment in human resourses and mostimportantly managing the cash flow.
The simulation represents 4 years during the initial startup period which are presented by four processing runs. The processing can beautomatic or manually controlled. For example, if you wish to process the simulation in class then a manual configuration would be appropriate. You can also customize the simulation parameters if desired. For example, the product could be an automobile oran Internet site, apparel, etc. This is accompished by modifying the Features Table, Ad Plan Table and Markets. It is not necessary but available.
The simulation is scheduled over a 4 period cycle depending upon when you plan to implement it into your class. Some typical scenarios are twice during a week for a two week period or over a span of 4 days. However, you decide on the processing cycle and can schedule the update as required to conform to your class content.
Games can be duplicated to save customization time and effort.
Recommended incorporation into your class. For example: 10-point value (2.5 points per year), 15-point value (10 points for the years and 5 points for ranking). For complete guidelines please refer to the Faculty User Guide. Click
|Game Information||Course Information||Auto Processing occurs at 11:59pm on this date|
|Click Game Code to Edit||Click School to Duplicate Game||Click Course Name to Modify Features, Ad Plans and Market Info||Click Course No. to Modify Economic Info||Click Teams to Edit||Click Students to Edit Countries||Current Yr||DblClick Start Date to Restart Game||DblClick End Date to Delete Game||Click Year 1 or 2 to Review Current Year Results|
|Year 1||A/M||Year 2||A/M||Year 3||A/M||Year 4||A/M|
|Click Current Year to Process Round>||Activity-Click (Yr 3 for Decisions) or (Yr 4 for Cash Flow)|
|Completed games will be deleted 8 weeks after end date|
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Use Subject to the License Agreement