Game Code:

Welcome,

On this screen, in Quarter One, you will be able to select the 5 features that will comprise your product and pick the 3 markets to sell into, effectively you are in the Innovative phase of the Product Life Cycle. In Quarters 2 through 4, you will be able to change the 3 markets but depending upon your Professors configuration not any of the product features. Note: if no changes are made during a quarter the decisions will default to the previous Quarter's decisions.

Ceate your product by selecting 5 features from the Feature Table shown below. The Feature Table elements represent the parameters that are utilized to determine the Value Proposition of a Feature in each market, its cost and suggested retail price. The value can be an integer from 0 to 7 with 0 being the lowest value (i.e. effectively no value) and 7 being the highest (i.e. very important to the market). If you select more then 5 features only the first 5 will be saved. To determine a features Value Proposition (VP) refer to the table below. It shows a VP (0-7) for each of the five markets. A zero is the lowest value whereas a 7 represents the highest possible value. As you design your product take note of the value proposition in each market and the associated cost and suggested retail. Once you have selected your features, perform a needs analysis and then select the 3 markets you plan on selling into. Remember, you can change the markets in Quarters 2, 3 and 4 but not the product features depending upon your Professors configuration. After updating your design, review the 'Product' in the second table. This reflects the total cost, recommended suggested retail and the associated VP in the three selected markets. You can redesign the product anytime during Quarter 1. However, once Quarter 1 has been processed changes to the product features are not allowed. Continue this process until you are satified with the design.

Once these decisions have been entered update (click the Update Product Button). *Have tooltips

Select 5 Features*	Product Features*	Product Dollars*		Value Proposition of Feature in the Market*
Select 5 Features*	Product Features*	Cost	Suggested Retail*	*	*	*	*	*
		$ 0.00	$ 0.00
		$ 0.00	$ 0.00
		$ 0.00	$ 0.00
		$ 0.00	$ 0.00
		$ 0.00	$ 0.00
		$ 0.00	$ 0.00
		$ 0.00	$ 0.00
		$ 0.00	$ 0.00
		$ 0.00	$ 0.00
		$ 0.00	$ 0.00
		$ 0.00	$ 0.00
		$ 0.00	$ 0.00
		$ 0.00	$ 0.00
		$ 0.00	$ 0.00
		$ 0.00	$ 0.00
		$ 0.00	$ 0.00
		$ 0.00	$ 0.00
		$ 0.00	$ 0.00
		$ 0.00	$ 0.00
		$ 0.00	$ 0.00

				Select only 3 Markets*

Product Design

Always Update Prior to Leaving the Page

Selected Features	Product	Product Dollars		Value Proposition of Feature in the Market
Selected Features	Product	Cost	Suggested Retail	*	*	*	*	*
Your Product*		$ 0.00	$ 0.00	0	0	0	0	0
Industry Standards*		$ 0.00	$ 0.00
Max Value Proposition in a Market is 35		Population*
Max Value Proposition in a Market is 35		Population next Quarter*
Markets
Selected Markets